Vietnam is currently a potential market with a population of 100 million people (the 3rd largest in Southeast Asia). Accompanying that is the strong growth in health care demand and more emphasis on the quality and origin of medical/pharmaceutical/cosmetic products. While the Vietnamese Government has implemented many policies to facilitate market entry for foreign businesses, some businesses still cannot avoid major challenges in complying with the legal regulations of domestic market as well as the integration of consumer culture in Vietnam.

There are more than 500,000 types of medical devices using advanced technology and many new innovative pharmaceuticals being produced globally. Meanwhile, Vietnam is considered one of the most dynamic markets in Southeast Asia and is also a country with a supply of high quality health care products/services lower than demand. It cannot be denied that Vietnam has been an investment destination for businesses in this field.